DIY Trademarks vs Hiring a Trademark Attorney
Published Nov 21, 2025When to DIY and When to Hire a Trademark Attorney in 2026 Entrepreneurs today have more tools than ever to help them launch a brand. AI assistants, online filing portals, influencer tutorials, and endless how-to content make it seem like filing your own trademark should be quick and straightforward. And in some cases, it can…
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Are All the Good Trademarks Already Taken? How To Choose a Great Brand Name
Published Jun 25, 2018If you are seeking to register a trademark on the Amazon Brand Registry, it may seem like all the good brand names are already taken. One of the first challenges entrepreneurs face in building a brand, regardless of the industry, is selecting an appropriate trademark or brand name to identify their products or services in…
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