The Likelihood of Confusion Standard Revisited 

The Likelihood of Confusion Standard Revisited 

In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This...
The USPTO Trademark Registration Process Explained

The USPTO Trademark Registration Process Explained

THE FEDERAL TRADEMARK REGISTRATION PROCESS – WHAT TO EXPECT BEFORE FILING AN APPLICATION Applying for federal trademark registration is an important and crucial step in protecting your company’s brand identity and reputation. Regardless of where you are in your...